The data is overwhelming. One-third of Internet users are YouTube users, every minute 300 hours of video are uploaded to YouTube, and it is estimated that about 3.25 billion video hours are consumed per month. In addition, more than half of YouTube visits come from mobile phones. But, and this is why it is important for a business? Because YouTube is where the public is. 80% of people between 18 and 49 see YouTube every month, and their consumption has doubled in recent years.
On the other hand, the three most visited websites are Google, Facebook, and YouTube. But it is that the video channel of the American giant is also the second largest search engine in the world. Something that is not surprising, since Google was made with YouTube for 1,650 million dollars in 2006, is that when performing search results also appear in video format. These data are very important to understand the relevance of creating a good online brand, which is easy to find, that generates confidence to the user and helps you attract your target audience (Inbound Marketing).
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1. How to create a YouTube account
Enter youtube.com, click on the top right corner of the ‘Access’ button and click on ‘Create account.’ If you have a Google account, you can directly access it. Remember that your Google account is simply the administrator or owner of the YouTube channel, but users do not see the connection data. That is, it does not matter if your Google account and YouTube account have different names, since that does not affect the channel.
2. How to upload a video
When you log in, click on the ‘upload’ button that appears at the top of the right. You can choose between the different types of video privacy. The video can be hosted on the computer or in Google Photos, or you can even upload a slide show.
The most important thing when uploading a video is to complete the information well, for this the platform leaves many fields to fill. All that text is indexed by Google. That is, it is very important to include the keywords that you are interested in positioning, as well as the maximum possible information of your company and your services; includes URL and even the contact form.
3. Types of video that are most consumed
Videos that answer a question or are tutorials work very well. Applied to a video marketing, the idea is to help sell your company, generate brand and reputation online. So, if you are a plumber, you can post videos explaining how to solve household problems remembering that, in case of not solving it, it is best to contact a specialist. Do not worry if the user solves your problem without calling you. The important thing is that he has trusted you, so when you have a bigger problem, he will go to your company. If users value your video positively, that will increase your position on YouTube and reach more users. In addition, it is highly recommended that subtitles be included in the videos.
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