When you are trying to come up with the perfect SEO strategy, it is so important that you look at what different options you can use. There are a lot of things that play a big role in this process, and it’s important that you try to assess what it takes to achieve this. One of the key ideas that you should be looking at with this is to make sure you focus on Google Ads, and the impact, if anything, it can have on your business.

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Google Ads is such an invaluable tool for modern companies looking to find their feet and work towards generating success. However, one of the best things that you need to work on utilising effectively is SEO, and the way that SEO can be improved through Google Ads. This is something that you have to make sure you get right as much as possible, and one of the major questions is can Google Ads boost your SEO results?

In a Nutshell

Contrary to what many people believe, Google AdWords advertising is not guaranteed to improve your SEO, because SEO is more complex than a pay-to-play process. However, it is clear that there are ways Google Ads can help to improve your SEO, and make it a more effective tool for business success. The data you can garner from this can give you insights that will allow you to enhance your organic search, as well as saving you plenty of time and money in the process.

Use Ad Data

Using AdWords data is one of the best things that you can do to help improve your SEO strategy, and identifying opportunities to target keywords is one of the key things that you can do with this. Keywords with a high search volume and low competition would be ideal for this.

Data from your PPC campaigns can be used to help you analyse the terms that play a part in helping you achieve this. Saving time is one of the most important benefits for your business when you are looking to improve your marketing, and this can help you achieve that.

Remarketing

Now, there are a lot of factors to keep in mind with this, and SEO can often take up to 12 months to start yielding effective results. And remarketing can be a great way of securing more engagement, and it can help you to target the 98% of visitors to your site who don’t buy anything. Remarketing helps with SEO by allowing you to learn more about your potential customer base, as well as securing search visits from non-conversions.

Search Terms

One of the biggest factors that plays a role in improving your SEO is the search terms report, and this is a key component of Google Ads. This report allows you to see exactly the phrases and keywords that can trigger your ads in order that you will be able to better target them with your SEO strategy.

You need to be clear about the different phrases and search terms that people are using, and how you can link these better with your SEO. You can visit the Keywords section on your Google Ads account and get the wheels moving with this.

Boosting Organic CTR

Organic click through results (CTR) are an important ranking factor on Google, and working on improving this can actually benefit your SEO. Analysing the common factors and data trends within ads that have a high CTR can be essential for helping you to optimise and improve content and SEO as part of your marketing strategy, and this is a great way of using Google Ads to help you with this.

In closing

Google Ads do not have an affect on SEO rankings, and this is something that Google has confirmed on several occasions. However, as we mentioned above, there are plenty of ways in which you can use Google AdWords to help influence and inspire your SEO in the future. Google AdWords are so important for helping you find and understand your consumer data and use it to try to make better use of your SEO campaign in the future as well.

There are so many factors that play a role in boosting your SEO and improving your company’s marketing. And this is why it is so important to try to use the data you can find on your Google AdWords account to try to help you when it comes to making the right choices here. It’s important to remember that Google Ads does NOT improve SEO directly, but you can use it to help you make your own improvements to SEO right now.