Every website needs to be optimized to deliver the best results. With an increase in people carrying out everyday activities online, it has never been more critical for organizations to perfect their SEO.

Effective optimization can make all the difference to a business and is an essential tool to drive potential customers to their website and help them stand out above their competitors.

Having SEO skills and experience is a valuable asset. As search engine optimization plays such a crucial role in online success for businesses, your SEO knowledge is likely to be in high demand.

The fact your skills are in demand is positive, but there are other SEO experts out there which you will need to compete against to attract clients.

This can make it challenging for you to know how much you should charge potential clients for your SEO services. Calculating how much you plan to charge for an SEO audit is an excellent starting point.

Once you have calculated this fee, you will have a benchmark, and it will be so much easier to base the rest of your pricing for your different services on this figure.

Deciding on Fees for an SEO Audit

When you plan to start offering SEO audits as one of your services, you will need to start by calculating how much to realistically charge. SEO audits can start from around $1,000 but can be as much as tens of thousands of dollars.

So, there are many points to take into account when planning your charges. Here are some of the things to consider to ensure you are not under-selling your skills and that your prices are set at the correct level:

What Type of SEO Audit Will You Carry Out?

There are many different types of SEO audit, so it is worth considering which one you will use as your basic SEO audit package and which will incur additional costs. You may decide to offer a technical audit only, which covers things such as identifying broken links that lead to 404 errors and flagging up duplicate content that will impact the website’s SEO performance.

Alternatively, you could include a competitor SEO audit to help your client review their performance against one or more competitors. However, this is a service that would usually cost extra.

Will You Include SEO Audit Upgrade Options?

An excellent way to prevent yourself from selling your services too cheaply is to offer a basic SEO audit package and allow your clients to pay extra for upgrades. The upgrades that you charge for could include things such as the following:

• Including an SEO image audit.
• Large websites which are heavy in content.
• Websites with lots of pages to be audited.
• A detailed analysis of the results of the audit.
• SEO comparisons with one or more competing websites.
• Targeted recommendations for SEO improvements.

Based on the above points, you should have a clearer idea of how much you can expect to charge your clients for an SEO audit.