As you know, there are numerous websites in the world and driving a decent amount of organic traffic from search engines is pretty tricky.
Using best SEO tools is pretty essential to drive reasonable free traffic from Google.
I personally used and tested 18 best free and paid SEO tools that can help you to improve your website’s performance and visibility in the search engines.
Here are 18 best SEO tools for 2026:
Keywords Planner
https://adwords.google.com/ko/KeywordPlanner
Google Keyword Planner is a free and most popular keyword research tool that allows you to find the right keywords for search engine optimization.
Bing Keywords Research Tool
https://www.bing.com/webmaster/diagnostics/keyword/research
Use Bing tool to perform keyword research to find query volumes and keyword suggestions based on organic search data.
Google Trend
https://trends.google.com/trends/
Google trend is a tool that shows trend and total search-volume for a specific keyword across various regions of the world.
Google Analytics
https://analytics.google.com/analytics/web/
Google Analytics helps you to tracks and reports website traffic as well as lets you measure your advertising ROI.
Google Search Console
https://www.google.com/webmasters/tools/home
It allows webmasters to check indexing status, optimize visibility of their websites, improve search appearance and more.
www.linkio.com
Monitoring your backlinks is important but so is getting insights. Linkio gives you: Ideal anchor text ratios for your keyword and what anchor text to build next.
Mobile-Friendly Test
https://search.google.com/test/mobile-friendly
Test how easily a visitor can use your page on a mobile device and ensures that your pages perform well on all devices.
Test My Site with Google
https://testmysite.withgoogle.com/intl/en-gb
This is a tool to perform a mobile website speed test and receive recommendations for improving website performance across all devices.
PageSpeed Insights
https://developers.google.com/speed/pagespeed/insights/
PageSpeed Insights measures the performance of a page for mobile and desktop devices and help to improve website loading time.
GTmetrix
https://gtmetrix.com/
GTmetrix is one of the most popular and free tools that will help you to analyze and improve your page’s speed performance.
Pingdom Website Speed Test
https://tools.pingdom.com/
Use Pingdom free tool to test and analyze the load speed of your websites, and learn how to make them faster.
Smallseotools
https://smallseotools.com
Smallseotools.com is a website that provides various SEO tools. Check out their SEO tools to improve your site’s performance.
Alexa.com
https://www.alexa.com/
Alexa provides best SEO and competitor analysis tools. You can also use Alexa extension to check Alexa rank, backlinks and site speed etc.
Varvy.com
https://varvy.com/
Tool to test SEO friendliness of your site and see if it follows the Google guidelines.
SEO SiteCheckup
https://seositecheckup.com/
SEO sitechekup is one of the most important tools for site audit. It includes comprehensive tools for better SEO.
SEMRUSH
https://www.semrush.com/
The best tool for SEO analysis, keyword research, organic traffic monitoring, backlinks and competitor analysis.
MAJESTIC
https://majestic.com
Well-known tool to analyze your backlinks and Site Explorer shows inbound link and site summary data.
Moz Pro
https://moz.com/products/pro
Moz Pro is the all-in-one suite of SEO tools. It allows you to use different Moz tools to analyze websites and improve your sites’ rankings.
Ahrefs
https://ahrefs.com/
Ahrefs is a toolset for SEO and pretty useful to analyze backlinks, competitors’ websites, keyword research and more.
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