As any website owner in the modern world knows, SEO can often feel like an impossible challenge. Not only do you need to do a lot of work to make sure that your website is in a good position on platforms like Google, but you also need to learn about your specific type of website to get the best results. Classifieds websites face unique difficulties when going through this, and this article will be focusing on websites like this to give you a head start when you’re working on your own SEO.
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Advert Structure
SEO relies heavily on page structure, with platforms like Google finding content on your website by scanning through the pages. Your advert structure needs to be optimized for Google, but you can’t rely on those posting ads to do this for themselves. Instead, you will need to have a system in place that is able to generate meta descriptions and titles, add H titles to the content, and clean up links to ensure that they are the right type. Platforms like WordPress make this surprisingly easy.
Linking Pages
Linking is incredibly important in the world of modern SEO. It can be much easier for a search engine to find content on your website when pages are linked together. Classifieds websites benefit from having loads of pages going up each day, giving you the chance to add links to these pages that will help users and search engines to find the other listings on your platform. This is an excellent way to make your website stand out.
Website Speed
Classified websites tend to be quite large, with loads of different pages for each of their listings. This size can quickly go out of control, with your website slowing down and losing optimal positions on search engines. This makes it crucial that you are always working to monitor website speed, while also using tools like caching and image compression to make sure that everything that is uploaded to your website is ready to be loaded on smartphones and other slow devices.
Information & Training
Classified websites benefit from having a lot of content, but they can also be hurt when all of the content they have has been made by users who don’t know about SEO. You can provide simple instructions and example listings to your users, enabling them to make SEO-friendly directory listings without any intervention from you. Most people will want their advert to be seen by as many people as possible, and this means that they will do a little bit of work to get into the top spots.
As you can see, there are loads of things to consider when you are working on SEO for a website like this. It’s always worth doing your research, taking the time to learn about the different methods and tools you have available to you. Of course, though, you should also consider the idea of getting some help along the way.
