If you invest the time, effort, and resources into implementing an organic marketing campaign, you’ll want to measure the results. It’s crucial to know what works and what doesn’t work. By doing so, you can fix mistakes and refine your strategy to ensure your next campaign is as effective as possible.
The question is how to effectively track SEO performance?
In order to measure SEO over time, you can take advantage of a myriad of SEO tools, metrics, and reports. It is sometimes hard to know which method to use to report on the success of your campaign.
Therefore, this guide outlines how to track the performance of your campaign. With our help, you will learn about the best tools and metrics to use to make reporting much simpler and more insightful.
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How does SEO performance work?
A website’s SEO performance is determined by tracking how well or poorly it performs organically. By measuring the impact of their strategies, teams can learn how successful a website is at driving business.
It is possible to determine a campaign’s performance in a number of ways. Which method to use depends on the kind of campaign and strategies you are using and how you are most interested in measuring success.
Tracking SEO Performance: How to start
Want to measure SEO but aren’t sure where to begin? Are you stuck figuring out what SEO KPIs to track, or do you know what to track but aren’t sure what to track?
These 8 things you can (and should) start tracking right now don’t have to be complicated.
Let’s begin:
Keyword Rankings
In order to drive revenue from your business’ website, it is important to have strong organic keyword rankings. Your site is more likely to reach its maximum traffic potential when it ranks high for your most vital keywords.
For example, if you were completing SEO for a dentist you will want to use terms such as Dentist near me or How much do dental implants cost. Here, niching down is vital. Performing effective SEO in this example requires researching keywords in the industry you are ranking in. No matter what the goal is, you have to identify the right search terms.
Quantity, Quality, and Growth of Backlinks
When a website is ranked, search engines consider how many backlinks point to it. Yet by now, it’s not just about the links your site has generated from black hat SEOs trying to game the system.
It’s important to have links from quality and relevant websites (known as link relevance), as well as having a steady growth of backlinks over time. Your SEO performance will be best determined by this indicator, in combination with the number of backlinks you have.
Your backlink profile can be viewed in a number of handy SEO tools. If you want to see all those metrics and more, Moz’s Link Explorer, Ahrefs’ Site Explorer, or Monitor Backlinks are great tools.
Organic Search
Rankings for key phrases and backlinks play key roles in determining how you generate organic traffic. Improved keyword rankings and more links will however increase organic traffic.
Organic Search Traffic tends to be the most significant metric for driving revenue from an SEO campaign. Increased organic visits will typically lead to more leads, conversions, and sales.
You can still track organic search performance with Google Analytics. Some SEO tools are free, but others charge a fee for showing organic sessions. There is no charge for Google Analytics and it connects directly to your site.
Analyze and Track Your Lowest Earning Organic Traffic
An older website may contain many old articles and pages you haven’t updated for years. Identify which pages on your website are earning the least organic traffic by going through all of them.
It’s a great opportunity to update your old content so it performs better organically again. The information may be out of date and the users don’t find it useful. You might not have noticed technical problems like broken images or links, for example.
Time Spent on Page
It is essential to track certain metrics to see how likely it is for people to click on your website. But you must also measure how users behave once they arrive on your page. You can track time spent on a page as a metric for Conversions and Behavior Flow.
Generally, if your users spend longer on a page, they are more likely to find it useful and interesting. A higher likelihood of conversion can also be correlated with that behavior.
Summary
With these ways of tracking SEO performance, you will be able to assess the success or failure of your strategies accurately. In addition, you can refine your approach to make incremental progress over time for the next campaign as well as improve for your next campaign.
In some cases, you may find that not all of these methods are appropriate for your campaign. The purpose of this list is to give you a starting point as you set up your SEO performance tracking.
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