As of 2021, there are over 600 million active blogs and almost 2 billion websites. These sites and blogs require constant content to stay dynamic and relevant. Relevancy ensures they are featured in search engine results pages to keep organic traffic coming in. Additionally, you may write content for websites to reflect business changes, add new posts or promote products. Content creation requires hard work by dedicated writers who typically work to a brief or outline.
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What is Website Content?
There are various forms of the website content, and depending on your client or blog requirements, you will create accordingly. For the most part, web content consists of text, a header image, and links. Yet you can stimulate interest and boost SEO with rich media. Rich media include video embeds, relevant images to break up large chunks of text, social media embeds, and optimized structure.
You should always create content as requested by your client and to a specific minimum word count. A typical blog post is between 500 and 2,500 words. However, you must always stay on topic and try not to “fluff” or pad-out posts with irrelevant or useless information.
Content Relevancy
The relevancy of web content is vital for many reasons, including user engagement and client satisfaction. For instance, customers browsing a home improvement blog don’t want to read opinions about the latest PlayStation games. Video gaming, in this case, is entirely irrelevant to the overall theme (niche) of the website.
One of the best tips to write content is remembering that irrelevant information for a business client could be disastrous. It will result in a high bounce rate (users leaving the site), reducing the chance of converting leads into sales and negatively impacting the SEO score.
Search Engine Optimization
An online business can benefit greatly from search engine optimization (SEO). The goal of search engine optimization (SEO) is to drive organic traffic to your blog or website. The increased traffic can increase conversion rates and make your business more successful.
There are various types of SEO:
- On-Page SEO: Using titles, descriptions, and keywords, known as “metadata.”
- Off-Page SEO: linking to relevant external sites from your site.
- Technical SEO: Optimizes speed and responsiveness based on code and structure.
- Local SEO: Information displayed on Google Maps related to a specific location.
Implementing SEO is a critical component to creating relevant web content. As a content creator, you may not ever use SEO, and you can outsource to experts. However, it helps to understand the basics to optimize content for improved search engine page results (SERPs).
How Content Relates to SEO?
Your content should always relate to the niche or business site where it is to be placed. For example, many companies merge their business website with a blog. Blogging about their business is helpful for customers and clients. But only if it is relevant.
Relevancy helps search engine algorithms determine where to place the content following a query. Algorithms don’t read post contents as a human does. Instead, they look for metadata outlined by titles, headers, mate descriptions, and keywords. Therefore, content must be SEO-rich to qualify for ranking.
How to Write SEO-Friendly Content?
SEO-rich content includes keywords, related keywords, adequate descriptors, and correct implementation. To compete and rank, you should perform proper research. SEO includes keyword research competition and latent semantic indexing:
- Main keyphrase: use the primary keyword in the title, meta description, URL, and the first paragraph of your post content.
- LSI: related keywords that should be used as naturally as possible without keyword stuffing. The “alphabet soup” method works well for finding these.
- Links: internal and external anchors build link juice but should be used sparingly and only when relevant.
Fortunately, writing SEO friendly content isn’t challenging to learn. However, it can take some time to master. But you will become more familiar with the methods the more you write.
Content Writing Tools
Contrary to popular belief, not everyone who creates web content regularly is a language expert with the literary skills of William Faulkner. But like anything, you get better the more you do it. Repetition, as they say, is the mother learning. However, help is available from tools that will transform your writing. For example, Grammarly is fantastic for changing dialects, such as British English to American, and tuning engagement levels.
Yet even something original from your mind can show up on another site. Duplicate content will result in negative SEO, and clients won’t be impressed. Therefore you should always use Copyscape to check for plagiarism.
In Summary
As a content creator, you will write posts that include text, images and embeds. Content must be relevant to niche, which helps with engagement and SEO. SEO is essential for helping with SERP ranking, but is based on metadata rather than post content. It is therefore essential you perform adequate keyword research and include them in titles, descriptions and content naturally. Further, you can fine-tune the structure and style of your text with tools like Grammarly and Copyscape.
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