There has always been some debate regarding whether to create an in-house SEO team or outsource talent from a Digital Marketing agency. Some companies may prefer to hire their own talent, and they’ve had pretty good results. However, most big companies are switching to a different method because it’s more profitable in the long-term. Although there is no secret recipe for a perfect SEO strategy, we can indeed highlight some benefits of hiring an SEO company.
1. Time Management
If you’re at the top of your company, you probably don’t have time to handle the SEO team and monitor strategies and results. That’s why hiring an SEO company might be very convenient for you. A digital marketing agency could offer weekly or daily updates on the process, so you and your team can focus on relevant tasks.
All you need when running an SEO strategy is efficiency. Therefore, it’s crucial to have a professional team that dedicates a lot of effort to your project. SEO companies have specialized teams that work on specific projects. Besides, you’ll also save time as you won’t have to hire each member individually; SEO agencies already have all the talent you need for your project.
2. Expertise
If you’ve ever run a link building strategy, you know how much effort and skills it takes to get results. However, Google’s algorithms are constantly changing, so you need to continue to monitor new trends to create outcome-generating strategies.
If you hire someone in-house, you need to be very careful and find someone who has the right skills. However, with SEO companies, you don’t need to worry about expertise. These professionals have years in the market, and even if they’re newcomers, the SEO company would never hire someone that’s not capable of doing the job.
3. Outcome-Generating Experience
If an SEO company tells you they’ll make you higher than other companies in your field in Google’s search, you should consider switching to another company. No SEO agency can offer you seamless results unless they’re doing black-hat strategies. However, they can surely improve your ranking and traffic. Besides, as Google’s algorithms change, your SEO company will try to stay up-to-date and pivot your marketing plan, so your website is always optimized.
4. Diversified Services
When people hear about SEO, they immediately think about keywords search and pay-per-click advertising. However, SEO involves so many other tasks, so if you want to get excellent results, you need to have a team that handles all those tasks.
SEO agencies offer a range of services, from email marketing to graphic design, site analytics, paid ads, and even content marketing, which is a crucial aspect of an SEO strategy. Content marketing involves creating free valuable content that attracts visitors, such as blogging or product description.
You can always hire people individually and have all those services. However, an SEO company usually has project managers and people who monitor every single activity. Therefore, you don’t have to worry about monitoring.
5. Getting a New Perspective
When you’re running your business, you’re usually immersed in your activities. Having a new perspective from people who have been in the market for years can be refreshing and help you find innovative solutions.
That’s why it could be a good idea to have an SEO company. That way, you’ll have a big team that can provide you with exciting ideas that can improve your strategies. Having the help of an SEO agency can give you a new perspective on how to run your SEO operations.
6. Better Infrastructure
One of the steps that require more time and effort when building an SEO team in-house is to create the infrastructure. You need to buy the tools, hire copywriters, create a content calendar, and do brainstorming. However, if you partner with an SEO company, you’ll already have the infrastructure you need for your SEO project.
This is something that could take weeks and even months. Therefore, outsourcing talent with SEO companies will get your project started immediately. You’ll only have to tell them what you have in mind, your expectations and limitations, and they’ll advise you with the best way to proceed.
7. Networking
One of the most important aspects of SEO is link building. Having connections here and there can help your website get some backlinks without too much effort. This is something that an SEO company can easily do for you because they usually have connections.
However, this isn’t the only type of connection they offer. You could have all kinds of resources you’ll need in your company, such as analysts, influencers, or vendors. Therefore, if you want to have a good network of people for your project, hiring an SEO company would be an excellent choice for you.
8. Metrics
According to SEO Eblog, only 37 percent of companies have a documented SEO strategy. Documenting your process is crucial to spot potential threads, find errors and improve current and future strategies. Most companies don’t worry about documentation because they believe it is time-consuming, and they prefer to focus on action-oriented tasks. However, having clear metrics and documentation could save a lot of time in the future.
If you partner with an SEO company, you wouldn’t have to worry about documenting the process. Most SEO agencies have a step by step documentation that they eventually show to their clients. This way, you can focus on more relevant activities.
9. More Sophisticated Tools
Imagine that you spend thousands of dollars on SEO software for your project, and it ends up being useless for your strategy. This is something that could happen if you work on your own. Besides, if you want to run an SEO strategy, you’d need a lot of tools and can end up being very expensive.
This is something that won’t happen if you partner with an SEO agency. Most agencies will show you the exact tools you need for your project. This way, you won’t have to spend too much money on useless tools.
10. Profitability
Finally, one of the most important benefits of hiring an SEO company is profitability. Although it may seem more expensive to outsource talent from an SEO company, it ends up being more profitable than hiring professionals individually. Not only you’ll save money in infrastructure, but you’ll also generate more income by running successful strategies.
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