Having a strong digital presence is crucial for any company. If consumers aren’t able to find your business online, chances are, you’re not going to stay afloat for very long.
But, if you got into the business world without much experience or knowledge in digital marketing, you might be scratching your head wondering how to get your business noticed online.
With that in mind, let’s look at ten effective ways to promote your company digitally, so you can improve your online presence and get more attention.
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1. Get Local With Digital
If you have a brick and mortar business or you’re based in a specific location, make sure you create accounts with Google Places, Yahoo, and Microsoft’s Bing. These all connect to three of the biggest search engines that people use, and they will give your business credibility with those engines.
2. Get Social
One of the best ways to promote your company and add a humanistic quality to it is to take advantage of social media. People see thousands of advertisements each day and are craving relationships and interactions with businesses. Social media allows you to talk directly with potential customers and clients, and do so in a professional-yet-casual way.
3. Write a Blog
Blogging is a great way to drive traffic to your website and rank higher on search engines. Search engines love fresh content, especially when it’s relevant to what is going on in your business. Plus, blogs are a great way to capture people’s attention and let them know there’s a person at the helm behind your company.
4. Utilize Video Content
Video has become more important to digital marketing than ever. Thankfully, it’s also easier to create quality videos than ever. People are more likely to click on videos that words, or even images, which can make it a great way to get yourself noticed quickly.
From live streams and Q&A sessions to behind-the-scenes videos and interviews, adding this kind of multimedia to your website or social media can make a big difference.
5. Optimize Your Website for SEO
You’ve undoubtedly heard about the importance of SEO for your website, but have you taken that seriously?
Check out some of our other blogs about the importance of SEO and how you can create an SEO-friendly website. Not only will it give your website a boost in the Search Engine Results Pages (SERPs), but putting SEO strategies into practice will get you noticed by the people doing the actual searching, too.
6. Connect With Others
Networking online is a great way to get your company name out there, especially if you’re just starting out. Joining groups on websites like LinkedIn can help you to connect with others in your industry. You can learn a lot from those who have been doing this for a while, and they may even be willing to spread your message or promote your business to others they know.
7. Work With Influencers
The power of social media is a bit overwhelming at times. But, social media influencers have become a major marketing strategy for small businesses and big corporations, alike.
Influencers on channels like Instagram and YouTube will typically promote your business, product, or service in exchange for some type of compensation. What’s in it for you? Most influencers have thousands, if not millions, of followers and fans. When they are sharing your company name with those fans, you could be tapping into a completely new target audience.
8. Try Email Marketing
Email marketing is a great way to develop closer relationships with your current customers and potential ones. You can make your email blasts as personal as possible, send out discounts and incentives, and just let people know what your company has been up to. It’s like a peek behind the screen, and most people are eager to see what that looks like in order to determine if they truly trust your business.
9. Talk About What You Know
You got into a specific industry for a reason. Whether you have a fiery passion for what you do or you have years of industry experience, you can get your company noticed by sharing that experience and that passion in the right ways. One of the best ways to do that is to be a part of a webinar or digital conference.
These platforms will give you the opportunity to speak and share what you know. Those who are interested will already be involved in the webinar or conference, so you won’t have a hard time capturing their attention right away. Doing so will show that you’re an expert in your field, and your business will look more credible.
10. Use Relevant Hashtags
While we’ve already talked about the importance of social media, it’s equally important to make sure you’re staying on top of current trends, especially on platforms where words aren’t often needed. That includes things like Instagram, Pinterest, and Tumblr. Most people only post pictures to these platforms, but they often use hashtags.
While using the right hashtags may not get your business noticed overnight, it’s a great way to start building a following by sharing hashtags that may connect with your followers. Over time, by being consistent, your group of followers is bound to grow.
As you can see, there are plenty of easy ways to promote your company online. The good news? Most of these will fit very nicely into your marketing budget at little to no cost. Taking the time to get to know your consumers, even if it’s digitally, can make a big difference in the success of your business. So, focus on your online presence, and try some of these techniques to improve it.
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