Negative SEO is a term that gets thrown around a lot these days, but what exactly does it mean? Negative SEO is the act of trying to harm another website’s search engine rankings using black-hat techniques. Black-hat techniques include backlinks from spammy websites and link schemes. This happens through;
- Blogs
- Social media posts.
Not only is negative SEO illegal, but Google often penalizes people who do it.
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How To Protect Yourself From It
You should always be aware that negative seo is a possibility when you own an online business. It is not something that most people would think about, but it can happen to your website if someone decides they want to target you for some reason. To protect yourself from it, link to your social media profiles on every page. This can help you build a good network that will support the website’s rankings if someone decides to attack it.
What Does the Law Say About Negative SEO?
Negative SEO is a kind of internet sabotage that cybercriminals and competitor marketers use to damage the online business reputation and rankings. Negative SEO can lead to website blacklisting, deindexation, or even delisting from search engines like Google and Bing. The law in most countries sees negative SEO as a form of online defamation. Although the practice may not be illegal in many parts, there are quite a few jurisdictions where it can have serious legal consequences.
In some countries, it is possible to file a claim for damages in civil court by claiming compensation. However, if a judge finds the Black Hat SEO to be illegal, this may lead to imprisonment.
How Do You Avoid Negative SEO?
To avoid negative seo, you need to make sure your website is not indexed in spammy web directories and does not have many links from bad neighbourhoods. Secondly, you should constantly monitor your Google analytics for any unusual changes in traffic, especially if there is a sudden dropdown. Finally, you should have a regular check of your backlinks profile.
Negative SEO is illegal, and it can be dangerous for your website, especially if the competitor has more resources than you. If the damage done is too serious, Google might even blacklist your website and put it on a list of websites that do not deserve to rank high.
The Effects of Negative Seo
Negative SEO can be a frustrating and time-consuming process for webmasters. The following are some of the effects you might experience if negative search engine optimization tactics hit your site:
- Linking schemes can result in less than desirable results such as manual penalties or, worse, ranking demotions that could permanently hurt a business’s organic traffic.
- Negative SEO can harm your business ratings. If the site’s rankings suffer, it will affect how customers see you and what they think of your company, resulting in reduced traffic or even complete loss of search engine visibility if the negative SEO is compelling enough.
Conclusion
Negative SEO is not illegal. However, it may be unethical and can lead to negative consequences for your business if you partake in this campaign. Therefore, it’s best to play by the rules and avoid online conflicts that could result in bad publicity or legal issues for your company. If you suspect someone has used a negative seo tactic on your website, be proactive and contact a marketing specialist right away to resolve the issue.
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